Brand Guide
Our colour palette is a core component of our brand’s visual identity. It conveys the brand’s personality and helps create a consistent look across all assets.
These are the primary colours used most frequently in all brand materials. They reflect the essence of our brand and should be applied consistently to maintain visual cohesion.
Digital Slate
HEX
#252B2D
RGB
CMYK
Techno Teal
HEX
#254649
RGB
CMYK
Platinum Grey
HEX
#D1DAD6
RGB
CMYK
Dark Mode
HEX
#000000
RGB
0 0 0
CMYK
White
HEX
#FFFFFF
RGB
250 250 250
CMYK
Neon Tech Yellow
HEX
#EBFF00
RGB
CMYK
These are additional colours used to enhance or add punch to the overall colour scheme.
Dark Grey
HEX
242424
RGB
CMYK
Medium Grey
HEX
777777
RGB
CMYK
Light Grey
HEX
CACACA
RGB
CMYK
Accent Green
HEX
1B7078
RGB
CMYK
You can create gradients using the primary colour palette. A few examples are shown here to illustrate possible combinations and transitions.
